posted by Jackie Gaston
Ever wonder what makes anyone want to go it alone in business? There are probably as many reasons as there are solo business owners. In an effort to shine a light on the subject, I'm featuring a series of interviews with solopreneurs from several fields of business. Today's interview is with Linda Bucher, life and business coach.
Please tell me a little about yourself and your business.
Hi! I'm Linda Bucher. I'm a master certified life coach and coach mentor, a mom
and a musician, and I'm proud to say that I manifested the man of my dreams. I love to help people uncover their a-ha moments in life and business. More about me and more for you at lindabucher.com
How long have you been a solopreneur?
I left my corporate job as an IT project manager in March 2010 and have been
building a thriving coaching practice ever since.
Who do you serve through your business? Who is your perfect client?
My clients for both life coaching and coach mentoring are ready to take charge,
change and move forward. I especially love working with women who know there are bigger things waiting for them and are ready to build the coaching practice that supports that dream.
What was your intention when you created your business and do you feel that
your intention has changed since you started?
My original intention? I just wanted to help! I had a deep desire to help everyone with everything. Now I recognize that not everyone's journey is toward expansion is like mine, and that there are specific people whom I am meant to guide. Now my intention is to be there for those people.
What do you feel has been the biggest challenge you've faced in getting started and maintaining a business that supports you?
The bigger challenge I faced was the time I wasted trying to emulate how other successful coaches have done business, when all I needed was to give myself permission to do things my way and define what success means for me.
How do you feel that the Law of Attraction comes into play in your business?
A few years ago, I was overwhelmed with things I didn't want to do or that
required expertise I didn't have. In a journaling exercise, I envisioned what I
wanted my practice to feel like in terms of time, space and flexibility. I imagined doing the things that made me shine, feel good and made use of my talents, and opened myself up to trust that the Universe and the Law of Attraction would take care of the rest. I spent time in that feeling and, being in that place today - with a "First Officer" that helps me manage my business - feels just as delicious.
Do you differentiate your business personality from your private self or do you
feel the two are well integrated? Please give some examples or tell me how it
comes together for you.
I'm in complete alignment between Linda the entrepreneur and Linda the person and, as a solopreneur and service provider, I don't think there's any better way to run a business. In my business, my ideal clients are former versions of me - while it's easy for me to recognize them, they won't recognize me unless I share all of me. That means being completely transparent, authentic and open.
Have you ever had a big flop when launching a product or program? If so what
did you learn from the experience?
Three years ago, I prepared and launched a six-week program…to crickets.
There was absolutely zero interest. I learned an important lesson about
connecting with my audience. I hadn't taken the time or made the effort to
connect with or even put myself in front of the right people - so I was standing in the dark waiting for people to find me.
Tell me about a big success you've experienced in your business. I'm interested
in how the idea came to you, what intention(s) you set before you created it, and why you consider it a success.
My biggest success wasn't a product or a service; it was getting over the hill of
confidence in my business. Before I hit that point, I was always worried and there was always some obstacle keeping me small. The confidence happened almost accidentally. I entered master coach training to improve my skills and have an expansive experience, but what I came out with was the confidence I needed to expand my vision for my business and truly serve my clients in a big way.
Any words of wisdom for others who are interested in starting a one person business?
Get to know who you are first. Get clear on what success looks like for you,
separating out external expectations and things you think you "should" do, want or feel. Do the things you love and are naturally good at. Hire someone else to do the rest. Finally, trust yourself, trust your instincts, and trust the Universe.